शनिवार, 30 दिसंबर 2017

From Digital space to return of the veterans, Rajan Shahi analyses TV’s last year

From variety on television to foray into the digital medium, the last year has brought in a lot of new tends in the television industry. ProducerRajan Shahi, whose show Yeh Rishta Kya Kehlata Hai is probably one of the longest running shows on the tube, says that he has observed many changes in the last one year.
To start with, Shahi says that one major trend was that long running shows continue to enjoy good ratings. “One very consistent trend which appeared and in 2017 was that the shows have been running consistently, have been giving good TRPs. They have been the backbone of the channel. These are shows like Yeh Rishta... and Yeh Hain Mohhabbatein on Star Plus, Kumkum Bhagya on Zee Tv and Tarak Mehta Ka Ooltah Chashma on Sab TV. So that was something which is quite consistent over the year,” he says.
The producer adds that there were also different genres which were introduced in TV. “Another trend is that a lot of shows started and quickly shut. But a lot of supernatural, mythological and historic shows were again loved by the audience. There's a lot of variety on every channel. There are family dramas, supernatural, mythological and other genres,” he says.
The on screen chemistry shared by the lead actors was also a highlight of the shows on television this year. “The top-rated shows are relying on the chemistry shared by the leads. A lot of shows have seasoned actors and successful shows are running because of the chemistry shared by the actors. Karan and Divyanka, Nakkul Mehta and Surbhi Chandna, Sriti and Shabbir are amazing with each other on screen,” says Shahi.
A lot of seasoned actors have also made a comeback this year, says Shai. “Also, there are a lot of good, seasoned actors, on TV. I saw less of newcomers working in shows and television is once again working with old actors. Good actors are coming back to television and are in demand,” he says.
The foray into digital space is an amazing advancement this year, says Shahi. “A lot of makers are going towards the digital platform with the kind of story they want. It would be explored much more in the coming year,” says the producer.

However, Shahi adds that the constant changes in ratings have been putting a lot of pressure on show makers. “One trend which I saw was that there was a pressure on the channels every week, in terms of consistency in TRPs. The  fluctuations happen every month or every week and television has been on it’s toes this year. There will be a lot of change in the way we approach television shows now because of the competition. There will be a huge pressure on the makers and also the budget. I think now cost-effective shows will be looked into seriously and a lot of shows which are not getting good ratings will be sacked,” he says. 

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