In this all-round immersive experience, the new song used a refreshed rendition of
the classic hit. Spatial sound allows the user to hear a different version of
the soundtrack by simply turning around. This technology has never been used by
a brand in a music video before. The interactive content allows the viewer to
explore 360 degrees of the video to see the latest fashion trends from Flipkart
in an innovative manner.
the classic hit. Spatial sound allows the user to hear a different version of
the soundtrack by simply turning around. This technology has never been used by
a brand in a music video before. The interactive content allows the viewer to
explore 360 degrees of the video to see the latest fashion trends from Flipkart
in an innovative manner.
Through this video, Qyuki and Flipkart have created a groundbreaking concept for brands and enabled Flipkart to deliver a special 360° video with different audio
themes to its customers. Combined with the technological prowess of YouTube,
the video is a showcase of cutting-edge innovation on the internet.
themes to its customers. Combined with the technological prowess of YouTube,
the video is a showcase of cutting-edge innovation on the internet.
This is the third in a series of projects Qyuki has been spearheading with Flipkart,
after a successful gamified music video with Rapper Ishq Bector’ and a second
track with musical duo Maati Baani
after a successful gamified music video with Rapper Ishq Bector’ and a second
track with musical duo Maati Baani
Commenting on the innovative use of VR for the same, Samir Bangara, Co-Founder & MD -Qyuki shared, “We have created a brand new way of consuming content for
Flipkart. In this fast moving digital age, it is not only important to innovate
on the ideas end but also on the technology front. With Flipkart we have created
a stellar experience that will transport customers to an immersive world of
fashion to pique their curiosity. We are stoked to be associated with a strong
brand who has its customer’s best interests at heart”.
Flipkart. In this fast moving digital age, it is not only important to innovate
on the ideas end but also on the technology front. With Flipkart we have created
a stellar experience that will transport customers to an immersive world of
fashion to pique their curiosity. We are stoked to be associated with a strong
brand who has its customer’s best interests at heart”.
Shoumyan Biswas, CMO, Flipkart commented, “Flipkart is the market leader in fashion amongst all online businesses. Our vision is to be India's most preferred
destination for trendy and affordable fashion and our category communication
task is to ‘Democratize Trendy Fashion’ for every Indian consumer.
destination for trendy and affordable fashion and our category communication
task is to ‘Democratize Trendy Fashion’ for every Indian consumer.
In our endeavor to showcase trendy fashion in an interesting and innovative
format, we have engaged with Qyuki & Google to come up with a first of a
kind 360 degree music video that combines a new technology with the evergreen
music classic - “Mera joota hai japaani” - and latest fashion trends. Our
fashion is for everyone and hence we wanted the right technology to enable the
same being experienced by all. This video will revolutionize the way consumers
across various demographics view and experience trendy fashion.”
format, we have engaged with Qyuki & Google to come up with a first of a
kind 360 degree music video that combines a new technology with the evergreen
music classic - “Mera joota hai japaani” - and latest fashion trends. Our
fashion is for everyone and hence we wanted the right technology to enable the
same being experienced by all. This video will revolutionize the way consumers
across various demographics view and experience trendy fashion.”
About Qyuki Digital
Qyuki is a cross-platform media network across digital, live, TV and film founded byAR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary
technology and analytics to discover and promote digital superstars and manages
the end to end value chain for them across traditional and new media platforms.
Recently, in association with YouTube, Qyuki launched Jammin- India’s largest
digital musical property, where legendary Bollywood composers and India's top
internet youth icons collaborate to create original tracks. Fronted by
legendary composer and maestro AR Rahman, Bollywood biggies such as Salim
Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha
Sharma, Maati Baani and others.
technology and analytics to discover and promote digital superstars and manages
the end to end value chain for them across traditional and new media platforms.
Recently, in association with YouTube, Qyuki launched Jammin- India’s largest
digital musical property, where legendary Bollywood composers and India's top
internet youth icons collaborate to create original tracks. Fronted by
legendary composer and maestro AR Rahman, Bollywood biggies such as Salim
Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha
Sharma, Maati Baani and others.
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing
channels in the country while on Facebook, its' managed talent FunkYou grew
over 1500x to 9 MILLION fans in a little over one year. Qyuki prides itself in
being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma,
Motorbeam, and Powerdrift being some of the largest digital brands managed by
Qyuki. The Company's Agency business has also executed some of the largest
branded content projects with clients like Flipkart, Coca-Cola, Olx, VW,
Mercedes-Benz, Colgate, Moneycontrol amongst others.
channels in the country while on Facebook, its' managed talent FunkYou grew
over 1500x to 9 MILLION fans in a little over one year. Qyuki prides itself in
being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma,
Motorbeam, and Powerdrift being some of the largest digital brands managed by
Qyuki. The Company's Agency business has also executed some of the largest
branded content projects with clients like Flipkart, Coca-Cola, Olx, VW,
Mercedes-Benz, Colgate, Moneycontrol amongst others.
About Flipkart
Flipkart is India’s largest e-commerce marketplace with a registered customer base of over 100 million. Flipkart offers more than 80 million products across 80+
categories including Smart Phones, Books, Media, Consumer Electronics,
Furniture, Fashion and Lifestyle.
categories including Smart Phones, Books, Media, Consumer Electronics,
Furniture, Fashion and Lifestyle.
Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 10-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and
Same-Day-Guarantee (13 cities) at scale. With over 1,00,000 registered sellers,
Flipkart has redefined the way brands and MSME’s do business online.
Same-Day-Guarantee (13 cities) at scale. With over 1,00,000 registered sellers,
Flipkart has redefined the way brands and MSME’s do business online.
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