Anand Oberoi of Oberoi
IBC is bringing together Dabboo Ratnani to shoot Brand Ambassador Sunny Leone
for IARRA sunglasses. The campaign shoot took place at Filmistan Studios,
Mumbai.
Anand Oberoi, who is a
Chief Brand Coach for many an Indian brand and has helped them grow from
strength to strength. Says he, “Oberoi IBC is a full service advertising agency
with the mission to play the role of India Brand coach by teaming up
with the visionary and enterprising entrepreneurs to empower the brands of
India.” Over last 20 years, Oberoi IBC has built over 400 brands of the likes
of Priya Gold Biscuits, Flair Pens,
Lalqilla Basmati, Zed Black Agarbatti and Kayam Churna among others. “The idea
is to give brands a solid identity and recall in the consumers’ mind,” says
Oberoi.
IARRA is a budding brand
of high fashion and high quality eyewear in India, helmed by Deepak Agrawal and
Hiren Meghan, and the current campaign of IARRA is the result of their passion
and devotion to give the brand a platform to fly in the fashion market.
Using a catchy tagline,
Anand Oberoi has enabled the current campaign to garner youth eyeballs. “The
brand is a young, high fashion brand and hence it urges the youth to "Be
Negative” to the social evils of the society which symbolizes the feature of
the sunglasses that are 100 per cent polarized and hence negative to the
harmful UV rays of the sun,” he avers
कोई टिप्पणी नहीं:
एक टिप्पणी भेजें