Y-Films, the youth wing of Yash Raj Films [YRF], that has been known for clutter-breaking content & innovations, announced yet another first with their next feature film, Bank-Chor. They will become the only studio in the world to release a film theatrically simultaneously in 16D besides Virtual Reality & Augmented Reality formats, where the viewer will also be a part of the film, instead of just watching it.
The film Bank-Chor, starring Riteish Deshmukh, Vivek Anand Oberoi and Rhea Chakraborty, is a story of 3 idiots trying to rob a bank... and how they pick the worst day possible to do it. In the past, YRF has been the first to release a film in IMAX with ATMOS sound. Bank-Chor has been designed with the next level of technology and immersive experiences where 16D helps activate all senses for a viewer in terms of touch, sight, hearing, smell, taste and also thought, imagination & feeling. In essence, the film will make you a part of the bank as one of the hostages when the heist is taking place.
All the partner multiplex and exhibition chains are apparently overhauling their screening systems to accommodate the film accordingly, as the film is scheduled to change the entire film viewing experience forever. They are also keeping medical staff on stand-by, as the experience could get too overwhelming for most audiences, who typically use just five senses. Speaking on the same, Riteish Deshmukh said, “I’m thrilled to be a part of this first ever technological innovation in the Indian Film Industry. 3D is so last season, when you have 16D! I’m certain Bank-Chor will steal a lot of hearts but since you can’t take chances, I’m also keeping a 16-day fast and chanting Om Y-Films O Namah 16 times a day… am told it really works!”
Adds Vivek Anand Oberoi, “This is ground-breaking stuff and the first time I experienced it, it really rocked my world. The Bank-Chor gang is going to more than just tickle all your senses with this m-e-n-t-a-l experience. We also consulted famed numerologist from Chinchpokli, Baba Champak Chandrakant Chiplunkar, who advised us on 16th June being the right release date… now there’s no stopping us!”
Bank-Chor is a fun comic thriller directed by Bumpy and produced by Ashish Patil. It features music by Shri Sriram, Superbia [Gourov Dasgupta, Roshin Balu & Shaan], Kailash Kher, Rochak Kohli, Baba Sehgal and Shameer Tandon. It is set for release worldwide on 16th June, 2017. We are hopeful at least 16 people will watch the film.
Watch the motion poster here: