Powerdrift, Youtube’s Automobile Giant reaches 50 Million Hits

Qyuki, a multiplatform network and media company announces the unprecedented feat of hitting 50 million lifetime views of Powerdrift, one of its top auto expert creators. Rooted as India’s most engaging and fastest growing automotive channel, they have successfully established themselves as the pioneers in auto sector on YouTube. Because of their passion for bikes and cars, they stand as a one stop solution to your automotive pangs. PowerDrift has become a breakout hit, even reaching over 200- 500k views on their videos. Viewers ride along with young hosts as they continue their love/hate relationship with latest machines on road and other highly strung performance vehicles by the means of Technical Reviews, Launch updates, and their newly launched entertainment series with automotive called as Blockbusters which has already crossed 1Mn viewsPowerdrift has created authentic experiences to match its audience's strong engagement online who have positively responded to the show’s unscripted and authentic content. The feat of reaching 50 million views is a direct outcome of video-rich production network of short- and long-form premium storytelling around automobile culture, thus delivering high-quality as well as premium content to the audience of passionate auto enthusiasts. Speaking on the development Samir Bangara says "As an auto enthusiast, I can personally vouch for the fact that Powerdrift creates content that transcends from being informational to real auto-entertainment. Qyuki is proud to have helped them achieving this major milestone."Adding to this Rohan Albal "Mumbai's population is said to be over 20 million so doing 50 million views was  something that got us all at PowerDrift really excited. Showcasing indian motoring in a 'never seen before' way has been our motto and we are happy to see our fresh and distinctly different approach reach out to so many people for good. We owe our learnings to the viewers and am personally eager to find out what the team is capable of doing next." 
About Qyuki Digital: 
Qyuki is a multi-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital super stars and manages the end to end value chain for them across traditional and new media platforms. In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1000x to 6 MILLION fans in one year.  Qyuki prides itself in being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Money control amongst others.

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