KANYE WEST PREMIERES ‘BRILLIANT’ VISUAL FOR “FAMOUS” TO 10,000 FANS AT LA FORUM & MILLIONS AROUND THE WORLD VIA TIDAL
“Hypnotic… His Most Thought-Provoking Work Yet…ambiguity goes to the core of what he’s trying to say about the mythos of contemporary celebrity…West has pushed the format of the music video before… But this is his most naked attempt to raise the music video to the level of an art piece.. he raises expectations only to confound them.” – Vanity Fair
“Unsettling and Brilliant…possibly his most genius but terrifying work he's ever given us.” - Paper
“Damn genius…"Famous" is a spectacularly bizarre and enthralling experience…everything about the video for "Famous" feels obsessively deliberate.” – The Verge
“Powerful…Kanye’s long been interested in art, and “Famous” is yet another example of him melding the musical with the visual. But as familiar as that combination is for Yeezus, the results still have the power to surprise…one thing is clear: In 2016, he has recaptured the throne and is again the king of rap. More than a decade after The College Dropout, no one else can make listeners cheer, squirm, or stare in amazement the way ‘Ye can. The visual for “Famous” gave us exactly what we expect from Kanye: the unexpected…It’s thought-provoking, problematic, and most importantly, it created a larger-than-life moment that asked viewers a variety of uncomfortable questions about celebrity at large, and Kanye’s relationship to it. It’s everything we demand of Kanye, and this far into his career, he still delivers better than any of his peers.” - Complex
“The bodies—tangled in sheets, peacefully at rest—are being filmed by an intrusive, voyeuristic third party. It's uncomfortable, shot with a scratchy, dated, night vision camera. It's fascinating: Are any of them playing themselves? Who in this bed is real? It's aggravating. But more importantly, it shows our obsession with celebrity culture. Even at their most vulnerable, even when we hate them or love them, we can't bring ourselves to look away.” - Esquire
June 28, 2016 – Los Angeles, CA – On Friday night in Los Angeles, Kanye West again asserted himself as one of the most daring, thought-provoking, and dominant artists working today. Turning the sold-out LA Forum into a theater – and livestreaming to a worldwide audience of millions via TIDAL – Kanye upended the idea of what music video can be with the visual for “Famous,” the lead track from his #1 album The Life Of Pablo. A “comment on fame,” the visual has been hailed by fans and press alike as “powerful,” “fascinating,” “brilliant,” ‘unsettling,” and “damn genius.”
The “Famous” visual is currently streaming exclusively on TIDAL .
As a trained multi-disciplinary artist, Kanye West works fluently in mediums ranging from music, to design, video, graphic design, performance and more. His list of collaborators includes contemporary artists Takashi Murakami, Steve McQueen, George Condo, Vanessa Beecroft, Marco Brambilla, Jackie Nickerson, and Michel Gondry, among others. West’s language encompasses fantasy, sex, beauty, celebrity, faith, darkness, power and above all, truth. Last year, West received a doctorate from School of the Art Institute of Chicago in recognition of his many accomplishments in the fine arts, and was introduced by artist and SAIC professor Nick Cave.
In a commentary from Art Basel Miami in 2014, New York Magazine asked “Could Kanye West Be the World’s Most Committed Artist?,” stating “Commitment is a big part of what we admire in fine art. When Jerry Saltz recently shared his memory of seeing a performance artist in 1990…we felt punchline giddy when he revealed this was Matthew Barney. An artist’s commitment over the decades illuminates a narrative that makes us feel secure watching individuals push their boundaries…Kanye West has this quality; he is an artist who commits, even when it isn’t prudent, comfortable, realistic, or flattering.”