Portico New York, India’s leading bed and bath fashion brand, has in its constant endeavour to push the envelope in the home fashion space associated with India’s largest comedy festival- The Weirdass Pajama Festival 2015. Taking advantage of the holiday weekend, the comedy festival ran to packed houses at all their venues in Mumbai, Pune and Delhi. A popular highlight at the Grand Pajama shows was the presence of a Happiness Is…selfie bed. People who had come to watch the show, couldn’t resists jumping onto the bed with their friends and family and going click-happy, taking back fun memories. Additionally, some lucky selfie-takers even took home surprise Portico New York hampers thanks to their hilarious! What’s more festival curator Vir Das, also took some time off in between the shows to get a few selfies in.
Curated by one of India’s most sought stand-up comic and actor, Vir Das, The Weirdass Pajama Festival is an annual property, conceived by him which ran to packed houses, drawing over 5000 people in its very first edition. Commencing on the 23rd of January 2015, the festival will be playing to comedy lovers at various venues across Mumbai, Delhi and Pune. This year the festival is scaling up, double the artists, adding more international names, running across 3 cities and expected to touch upto10,000+attendees.
The Weirdass this year collaborates with Portico New York as a “Powered By” sponsor as there is a synergy with the home fashion brand and it latest ‘Happiness Is…’ campaign. For The Weirdass Pajama Festival 2015, Portico New York has designed installations based on the theme and graphics that feature on the popular social media page titled – The Happy Page and is also now a part of Portico’s fastest selling range aptly titled the Happiness Is… collection. Through this association attendees to the various ‘pajama’ and ‘boxer’ shows will get to see, interact and experience with happiness as a concept by Portico New York. For example, the ‘Portico in your Pajamas’ includes ‘Portico Fluffy Man’, ‘Rest and Click’ and ‘In Bed with You’. The Portico Fluffy Man walks around making jokes and picking on people who will also get a chance to beat him up! The ‘Rest and Click’ is a specially decorated Portico Rest Area at the Grand Pajama Venues and has a Selfie Centre where people can lie back, relax, experience the Portico ‘Happiness Is...’ range and also take a cool Selfie! ‘In Bed with You..’ is an especially interesting format where people are picked at random from the audience to sit on a specially made Portico bed and made to ‘speed date’ in a ‘Nights for Lauvers’.
Commenting on the association with Portico New York, Vir Das says, “Comedy and Happiness go hand in hand. We are thrilled to welcome Portico New York on board the festival. I think between the two of us we can make sure that they leave a festival where they have laughed more than ever before to beautiful homes and bedrooms where they are even happier. I think brands that support comedy such as Portico New York understand that the only way to truly engage people is to make them smile. Welcome aboard!”
Arunanshu Agarwal, Director, Portico New York says, “We are very excited to collaborate with The Weirdass Pajama Comedy Festival. Portico New York has always been pushing the envelope and attempting to do innovative things; be it in our products or associations. Our collaboration with the makers of The Happy Page for the 'Happiness Is...' collection is another such association. The Weirdass Pajama Comedy Festival is all about making people laugh thereby bringing them happiness. So it’s a fantastic platform for us to showcase our brand experience and ensure that people who come to see the show take back some happy memories with them. This is a unique brand extension for us as well as them. The illustrations from 'Happiness Is …' are extremely creative and have struck a chord with the Indian audience. The bed linen and pillows conveying witty messages are sure to make you stop , take a look and definitely want to, not only own one, but also gift to your near and dear ones”
About Portico New York:
Portico New York is a leading player in bed & bath soft furnishing industry in India. The range includes Bed sheets, Bed covers, Duvets, Duvet Covers, Towels, Towel Gift sets, Shower Curtains, Soyabean Duvets, Anti-Mite & Anti-Bacterial Pillows, Bath Mats, Blankets and more. For more information please visit www.porticoindia.com
Portico New York is today the fastest growing bed and bath linen brand in India, that offers collections that span across 5 distinct categories - kids, youth, wedding, luxury and health; A range for every age group. Portico New York also delivers the hottest styles from around the globe in stunning bed and bath renditions by three of the biggest names in the world of fashion - Manish Arora, Neeta Lulla and Nishka Lulla. Portico New York continues to lead the home fashion revolution with trend setting initiatives, product innovations, clutter breaking advertising, trade and customer loyalty programs and online engagements. More than 100 cities now have access to these trending designs through leading home fashion, lifestyle and large format stores. Portico New York intends to multiply the magnitude of the home fashion revolution by expanding the brand footprint.
About The Weirdass Comedy Festival:
The festival will showcase various shows like Weirdass Tandoor, Boxers and the Grand Pyjama. Weirdass Tandoor is India’s first celebrity roast whereas Boxers is a middle sized comedy rooms set up in clubs and restaurants throughout Mumbai catering to audiences between 150 -400. It is dedicated towards smaller standup comedians, improv, sketch, physical comedy, monologues, film screenings, book readings and more. Grand Pyjama is the Centre of all the action, the biggest room. A 1000 seater auditorium dedicated to Headlining artists from India and Abroad. It is dedicated to Standup Comedy stars and grand theatrical performances.