Every educated girl today, lays the foundation for a better tomorrow
Mother-daughter relationships is the closest of all human relationships, and what makes this relationship undeniably unique is a mother’s exceptional determination and convictionto make her daughter’s life more meaningful andrewarding. In line with this thought, Clinic Plus launched their ‘M se Maa, Maa se Mazbooti’ campaign; reflecting how every daughter gets her strength from her mother and how a motherplays a huge role in her development.With the launch of Clinic Plus’s Scholarship programme 2014, the brand takesanother step towards its commitment toempowermothers by providing scholarship for their daughters’ educationand help themfulfill their dreams.
The initiative mainly aims at enabling mothers to help their daughters study and become a force of strength for them in the future. As per the Educate Girls NGO report, for every 100 girls enrolling in schools in rural India - only 1 reachesclass 12.Another report states that women who complete their secondary education contribute more (15%) to the nation’s economy than men (11%). Keeping these statistics in mind, Clinic Plus aims to reach out to girls in these rural schools and provide them with secondary education, which in turn will reduce the dropout rate and aid them to build a better future.
Through this programme, a girl can enroll from a particular standard (5thto the 12th) and Clinic Plus willtake care of her entire education till the twelfth standard. Now it’s every mother’s responsibility to take the opportunity and help her daughter completesecondary education.
Talking about the Clinic Plus Scholarship Program Srirup Mitra, General Manager, Hair, HUL, says,“Our motive is not only to educate a few girls, but take a step towardsstrengthening the future of India. As a brand Hindustan Unilever believes at making a difference at the ground level and contribute to the consumers’ lives. Clinic Plus is the third most trusted hair care brand in the country, we want to further nurture this relationship by enabling every mother with the power to fulfill her daughter’s dream”.
In the past, Clinic Plus had initiated a campaign to celebrate Mother’s Day; depicting how a mother overcomes every hurdle just to provide her daughter with an extra year of education. For this campaign alone, Clinic Plus witnessed anoverwhelming response from over 2.5 mn.peoplecalling in to show their support for the brand’s initiative as well as mothers who understandthe need of educating their daughter.
How to apply for the scholarship programme?
To receive the application form, one needs to give a missed call on 09967199671. Post that an outbound call will be made to take the applicants’ details like address and other basic information, after which the form will be sent to their local addresses .The forms will also be available online at www.clinicplus.in.
After filling in all the details, one needs to post the application form back to the following address:
Clinic Plus Scholarship 2014, Hindustan Unilever Limited, Unilever House, B.D. Sawant Marg, Chakala, Andheri (East), Mumbai – 400099
The eligibility criteria for students to win the scholarship is:
1. Candidates studying in class 5th to 12thhaving secured either:
- Minimum 90% with 1 extra-curricular activity OR
- Minimum 80% with 2 extra-curricular activities OR
- Minimum 70% with 3 extra-curricular activities OR
- Minimum 60% with 4 extra-curricular activities OR
2. Scholarship will be awarded solely as per the discretion of the panel of judges depending on the candidate's academic performance
3. All details and documents submitted are deemed to be true. If proved otherwise, candidate will be disqualified
4. Participation shall be with the express consent of the parents / guardian of the candidates.
All application forms have to be submittedbefore 15th October, 2014.
About Clinic Plus: Building on the foundation of 25 years, the brand continues to play the role of an ally to the mother, helping her in her role as a NURTURER to her child. Clinic Plus shampoos have a unique milk protein formula which makes hair 30x stronger*. This allows the mother to give the daughter the freedom to do whatever she wants with her hair. This freedom further strengthens the bond between the mother and the daughter. Thus, the brand promise - mazbootbaalmazbootrishte. Testament to the love of the consumers – the brand was adjudged as the 3rd most trusted brands across industries by Brand Equity, thereby Clinic Plus being the most trusted hair care brand in the country.
The brand provides nourishing solutions to have strong hair through its shampoo, conditioner and oils range. Thus, Clinic Plus has a full portfolio of Hair Care products to cater to the modern consumers of India.
*Based on lab test vs non-conditioning shampoo.
About Hindustan Unilever Limited: Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.