~ Parle Products partners with Rangeela Raas at Goregaon Sports Complex ~
Parle Products, one of India’s pioneers in the biscuit and confectionery manufacturing segment have announced its association with Rangeela Raas, the biggest Dandiya celebration this year. Along with Dandiya Queen Falguni Pathak,
Rangeela Raas promises to be a large scale celebration with immense
energy. Parle Products will kick start their ‘Litter Free’ campaign with
an objective to spread the message to keep the city and our
surroundings clean.
The
‘Litter Free’ campaign will encourage citizens to be responsible
towards the environment and aim at achieving a cleaner nation. Through
this association, the 9 days of Navratri will witness an increase in the
number of dustbins at the venue, signs declaring that the place is a
litter free zone, educating the audience to avoid littering the place
and most importantly; indulging the audience to make a pledge about
keeping the area and city litter free.
Speaking about the campaign, Mr. Pravin Kulkarni, General Manager - Marketing, Parle Products said, “Navratri
is an important festival which is celebrated with enthusiasm &
grandeur and hence, is an excellent platform to launch our ‘Litter Free’
campaign. This is the beginning of many other initiatives to control
and manage waste in our country. We are happy to begin our efforts at
Rangeela Raas, during the auspicious Navratri festival.”
Litter
in our country has enormous consequences, from economic and
environmental standpoints and our overall quality of life. Through the ‘Parle Litter Free Campaign’,
Parle Products offers a potentially brighter future of curbing
inappropriate garbage build up around our environment. With a series of
opportunities, in the form of festivals, occasions, events and many more
that lie ahead, Parle Products is determined and confident to lead the
masses onto a litter free path.
About Parle Products:
Parle
Products has been India’s largest manufacturer of biscuits and
confectionery for over 80 years. Being the makers of the world’s largest
selling biscuit, Parle-G, and a host of other popular brands, the Parle
name stands as a symbol of quality, nutrition and great taste. With a
reach spanning even to the remotest villages of India, the company has
definitely come a long way since its inception. Many of Parle Products’
biscuits and confectionery brands are market leaders in their category
and have won accolades at the Monde Selection. Since 1971, with a 40%
share of the total biscuit market and a 15% share of the total
confectionery market in India, Parle has grown to become a multi-million
dollar company.
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