Thursday, September 25, 2014

Parle Products launches the ‘Litter Free’ campaign at the biggest Dandiya Event, this Navratri!

~ Parle Products partners with Rangeela Raas at Goregaon Sports Complex ~
Parle Products, one of India’s pioneers in the biscuit and confectionery manufacturing segment have announced its association with Rangeela Raas, the biggest Dandiya celebration this year. Along with Dandiya Queen Falguni Pathak, Rangeela Raas promises to be a large scale celebration with immense energy. Parle Products will kick start their ‘Litter Free’ campaign with an objective to spread the message to keep the city and our surroundings clean.    
The ‘Litter Free’ campaign will encourage citizens to be responsible towards the environment and aim at achieving a cleaner nation. Through this association, the 9 days of Navratri will witness an increase in the number of dustbins at the venue, signs declaring that the place is a litter free zone, educating the audience to avoid littering the place and most importantly; indulging the audience to make a pledge about keeping the area and city litter free.
Speaking about the campaign, Mr. Pravin Kulkarni, General Manager - Marketing, Parle Products said, “Navratri is an important festival which is celebrated with enthusiasm & grandeur and hence, is an excellent platform to launch our ‘Litter Free’ campaign. This is the beginning of many other initiatives to control and manage waste in our country. We are happy to begin our efforts at Rangeela Raas, during the auspicious Navratri festival.”   
Litter in our country has enormous consequences, from economic and environmental standpoints and our overall quality of life. Through the ‘Parle Litter Free Campaign’, Parle Products offers a potentially brighter future of curbing inappropriate garbage build up around our environment. With a series of opportunities, in the form of festivals, occasions, events and many more that lie ahead, Parle Products is determined and confident to lead the masses onto a litter free path. 
About Parle Products:
Parle Products has been India’s largest manufacturer of biscuits and confectionery for over 80 years. Being the makers of the world’s largest selling biscuit, Parle-G, and a host of other popular brands, the Parle name stands as a symbol of quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a long way since its inception. Many of Parle Products’ biscuits and confectionery brands are market leaders in their category and have won accolades at the Monde Selection. Since 1971, with a 40% share of the total biscuit market and a 15% share of the total confectionery market in India, Parle has grown to become a multi-million dollar company.

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