‘Panch Koti Gyaan Kumbh’

    KBC 2012 LAUNCHES ON SONY ENTERTAINMENT TELEVISION
Starts 7th September, Friday to Sunday at 8:30 p.m.
Mumbai, August 29th, 2012: Weekends will not be the same again, as after two stupendously successful seasons ‘Kaun Banega Crorepati’ (KBC), India’s biggest reality game show is back in all its electrifying glory to set your television screens alive starting September 7, 2012 on Sony Entertainment Television. The game show that has created history on Indian television with the iconic Amitabh Bachchan as its host is all set to delight its audiences with a brand new innings this season with ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’ as the central theme. Produced by Big Synergy Media Ltd, this season of KBC will air at the weekend slot from Friday to Sunday at 8:30 p.m.
The show was launched today with the rendition of a powerful narrative on ‘Gyaan’ by none other than the one and only Amitabh Bachchan in his classic baritone. Speaking on the occasion Mr. N.P Singh, COO, Multi Screen Media said, “It is a glorious moment for all of us at Sony to bring back another power packed season of the magnificent game show Kaun Banega Crorepati on our network, This year’s theme ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’ celebrates knowledge as the greatest leveller in our society and a potent change agent.”
Added Ms. Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, "We are honoured to have the one and only Mr. Amitabh Bachchan hosting KBC once again. He brings tremendous amount of charisma and his ability to connect with one and all with his sincerity and humility takes the show to another level. KBC is not just a popular game show, but a powerful platform where people from all across India, cutting across the demographic, geographic and social boundaries converges to celebrate common man’s triumph against all odds. It celebrates knowledge as a powerful tool which can help change his destiny.”

Speaking on the occasion, Mr. Siddhartha Basu, CMD, Big Synergy Media Ltd. said "We're back. This time we've gone further down the road into the heartlands and hinterlands of India, and come up with a fascinating line-up of ordinary Indians as contestants, extraordinary for their diversity and individuality, each one of them looking for an opportunity to transform their lives through this knowledge game. They're more knowledgeable than before, better prepared, and hungry for success. They are the unseen faces of an emerging India, thirsting to prove themselves. It promises the viewer quality entertainment, which engages both the heart and the mind. "
After the extraordinary response to the KBC auditions this year, where approximately 1.5 crore people registered, the biggest game show on television is back once again to make Crorepati’s out of ordinary people. Kaun Banega Crorepati is more than just a television show on Sony Entertainment Television (SET). It is a true phenomenon which is all set to entertain you for 21 weekends, 58 delightful and heart-wrenching episodes, that will comprise of special episodes with unique and distinct themes which will capture a little bit of India in every episode, lined up to ignite the minds and hearts of Indian audiences.
Online users can log on to www.kbcsony.com the official online destination for KBC and re-live the excitement of the past seasons of the show and increase their “Gyaan” by playing the KBC game online, get behind the scene snippets, have the opportunity to win passes to visit the KBC studio, engage with interactive social applications and a lot more. On social media, you can find us on Face book and Twitter on #KBC. So get set to be glued to the edge of your seats and witness some brilliant winning moments on television as “Kaun Banega Crorepati” Starts on September 7, 2012 Friday to Sunday at 8:30p.m only on Sony Entertainment Television.
About Sony Entertainment Television:
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment channels; MAX, India's premium Hindi movies and special events channel, SAB; a family comedy entertainment channel; SIX, a premier sports entertainment channel, PIX, the English movie channel and MIX a refreshing Hindi music channel. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, CID and Crime Patrol. Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide. Sony Entertainment Television is a part of the network of channels distributed by The One Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.
About Big Synergy Media Ltd
As a leader in the field of non - fiction shows, BIG Synergy has had a rich haul of multiple nominations and as many as 16 awards in the last couple of years, including the Indian Telly Award for Production House of the Year, for its excellence and variety of programmes, and the TV Show of the Decade at the Big Star Entertainment Awards for Kaun Banega Crorepati.
BIG Synergy is now producing television programmes out of 4 centres - in Delhi, Chennai, Kolkata and Mumbai.

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