Global entertainm​ent venture Percept Live all set to unleash mega-enter​tainment


Get ready to enter the laughing zone as “Kamaal Dhamaal Malamaal” definitely guarantees laugh out loud moments for the audience. While the movie under the banner of Percept Pictures Company, is scheduled for release on 28th September’12, we also have Emraan Hashmi starrer “RUSH” by Percept Pictures Company all set for a bang on 26th October’12. We will see Emraan play a morally correct investigative journalist with a top news channel ,who plunges into a vortex of violence in a deadly game of cat and mouse engineered by those he has so plainly trusted.
Speaking about the Producers, Percept Pictures Company is a division of Percept Limited, a conglomerate which operates in the Entertainment, Media & Communications domain and has recently announced the launch of global entertainment venture Percept Live which will include all the IPs created and owned by the Percept Group, including IPs in the Live Entertainment, Sports, Celebrity Management, Digital and Media space.
Currently owned by Percept Limited are mega-events of the likes of Sunburn, Fight Nights, Bollywood Live, Lost Music Festival, Fan Football Championship, Champions of the World & Windsong Music Festival.
Sunburn is Asia’s biggest and most desired electronic dance music festival, has completed 5 years and in its 6th year the brand is going truly global with Sunburn already finalized for SL, Singapore, Jakarta & Dubai besides a big domestic calendar, whereas Bollywood Live is the first ever multi-city Bollywood Dance Music Festival. Fight Nights is India’s first ever indoor boxing bouts between leading Indian and International boxers & Lost is a music festival extravaganza featuring International and domestic talent across various live music genres such as Pop, Rock, Dubstep, House, Reggae, Metal and R&B & supposedly going to be  India’s largest Live Music Festival.

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