SONY MUSIC SIGNS ON THE KING OF PUNJABI RAP

~ The only rapper to havebeen invited by Pakistan Coke Studio in its 5th season~
Mumbai, May 2012:Sony Music Entertainment signs the multitalented rap star Bohemia under the artist management program.
Bohemia,leading Punjabi rapper and the first artist in the history to launch a successful full-length PunjabiRap album, shot to fame in 2004 with his independent debut album, “VichPardesan De”. Since then there has been no looking back for himand today has become the most sought after artist within the Indian musicindustry.
Sony Music will present the Punjabi rap scenewith the trend setting musical works of Bohemia. With SonyMusic’s patronage, Bohemia plans to bring out more cult numbers encompassingthe soulful beats to surprise the music connoisseurs across the globe. That’snot all; Bohemia plans to cultivate detonating beatsand thought provoking lyrics to keep inspiring the hip hop music connoisseursacross the globe.
Bohemia has given the music world some of the biggestchartbusters. When Bohemia was personally approached by superstar Akshay Kumarfor the film “Chandni Chowk to China,” he was happy to add diversity within theIndian music industry. In addition to his work, Bohemia has rapped and producedmusic for films like “8 x 10 Tasveer”, “Speedy Singh’s,” and “DesiBoyz”. In hismost recent trip to Pakistan, Bohemia was invited to the legendary CokeStudio MTV Karachi for their season five episode.
Commentingon the same, Sanujeet Bhujabal said “We take great pride in signing Bohemia.His hard work and creativity has made Punjabirap into a sought after career. Many artists consider Bohemia as their biggestinspiration. His innovative blend of American Hip Hop and Desi culture haschanged the music scene forever. We hope to nurture and promote his music as werealize that he has great potential which is yet to be unleashed.”
Bohemia, excited about his collaboration with Sony Music addson, “I am very thrilled about myassociation with Sony Music, their expertise will definitely help me.” Infurther adds, “My fans, will witness aGeneration X type of music, they are in for a surprise.”
SonyMusic entered Punjab through an exclusive music licensing & repertoire developmentagreement with Punjab’s leading music label, Audio Touch and since thenhas worked with numerous artists.
Punjab, a vibrant music market, has animpressive and growing talent pool where Sony Music Entertainment aggressivelyplans to develop local artiste roster by setting up a dedicated team. This teamwill be working on managing artistes & their work, exploring Publishing,LIVE music and branding opportunities.

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