Yatra.com turns Dabanng with Salman Khan!

Salman Khan comes on board as a shareholder and brand ambassador with Yatra.com
Chulbul Pandey. Lovely Singh. And now Mr. Yatra. The industry’s most versatile star of recent times, Salman Khan, is all set to embark on a new yatra as the brand ambassador of India’s leading company in the online travel space, Yatra.com. The superstar, who has set the box office cash registers ringing, will be the face of Yatra.com’s new marketing campaign in India and the US.
From being a police officer to a bodyguard to a successful TV anchor, Salman Khan has aced in every role he has taken up recently. Now with Yatra.com, the ‘Dabangg’ Khan is all set to don a new avatar- that of a savvy businessman. Salman Khan will not only be Yatra.com’s brand ambassador but will also come on board as a shareholder in the company.
Additionally, Salman Khan’s NGO, Being Human, too will benefit from this association. As part of the endeavor, Yatra.com will make it possible to contribute a token amount to Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website, the sale of which, again, will be contributed to the NGO. Customers can show their support for the initiative by logging on to www.yatra.com.
Yatra.com, which has already cemented its presence in the online travel industry, is further building its position through the partnership with Salman Khan. The association is part of a well thought-out strategy to strengthen the company’s connect with the masses and increase the brand’s recall value in tier 2 and tier 3 towns.
Commenting on the association with Salman Khan, Mr. Dhruv Shringi, CEO & Co- founder, Yatra.com said, “We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same.”
Talking about his partnership with Yatra.com, Mr. Salman Khan, Bollywood Actor said, “I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder. I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us.”
Yatra.com will be launching their new marketing campaign with Salman Khan in April. The ad leverages Salman’s flamboyance and signature style to the hilt and with an accent on rib tickling humor is sure to elevate the brand communication to new heights.
About Yatra.com
Yatra.com is India’s leading online travel company. Positioned as a brand “Creating Happy Travellers”, it provides information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. We offer a host of travel services designed to make business and leisure travel easier.
Based in Gurgaon, India, Yatra is a one-stop-shop for all travel-related services. A leading consolidator of travel products, Yatra.com provides reservation facility for more than 3,800 hotels across 336 cities in India and over 90,000 hotels around the world.
Customers can access Yatra.com through multiple ways: through our user-friendly website, 24x7 multi-lingual call center, a countrywide network of Holiday Lounges and Yatra Travel Express stores or through their mobile phones. Yatra.com provides booking facility for all the popular as well as exotic national and international destinations. Launched in August 2006, Yatra is today ranked as the leading provider of consumer-direct travel services in India. Yatra.com has emerged as the most trusted travel brand in India and we were recently voted ‘Most Trusted Brand of India’ in the online travel category by Brand Equity, and also received the coveted most preferred online travel company award twice at the CNBC/Awaaz Consumer Travel Awards.
Our InvestorsYatra.com is backed by well-known and reputed investors: PromodHaque’s Silicon Valley-based Norwest Venture Partners (NVP), Reliance Anil DhirubhaiAmbani Group’s Reliance Capital, RaghavBahl-promoted Network 18, and Intel Capital, the strategic investment arm of Intel.

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