SONY MUSIC CREATES A ROADBLOCK FOR “TUHI MERA” FROM JANNAT 2
~First ever Roadblock created by a Music label~Following the tremendous success of Jannat,people are now anxiously waiting for the music of Jannat 2. Presented by SonyMusic, the hugely anticipated video, “Tu Hi Mera,” starring EmraanHashmi and Esha Gupta is set to take over the small screen as a Roadblock comesto life across youth and music channels including MTV, 9XM, UTV Bindaas, UTVStars, Zing, ETC, MTunes, Zoom, B4U and E24. This uniqueinitiative is also being supported by a print campaign across leadingpublications in Mumbai, Delhi, Pune, Hyderabad, Lucknow, Kanpur, Ahmedabad& Baroda.
Says, Sanujeet Bhujabal, Marketing DirectorSony Music Entertainment India, “Post the success of Jannat, there is a lotof expectation riding on the music of Jannat 2 therefore we decided to create aRoadblock where in fans will get an opportunity to view Tu Hi Mera fromJannat 2 across leading music and youth channels. We are confident thatthe music will be appreciated and will surely have people hooked on to it.”
The Roadblock will be on March24th, between 8.00 and 8.30PM across music and youth channels.