Thursday, December 29, 2011

Business of Bhojpuri Film

 It seems that Bhojpuri cinema has created a new wave in Indian cinema and Bhojpuri cinemas are slowly becoming part of mainstream. presently the bhojpuri cinema is on rising graph.
Under the big tree called Bollywood, the Bhojpuri film industry has been steadily taking root. While the mega Hindi film industry struggles to profit from its releases, its fledgling cousin has been growing steadily.
Business of Bhojpuri Cinema works definitely in different manner. After Hindi & South Indian Cinema, Bhojpuri is the largest film market in India. It employs a significantly high number of people.Bhojpuri cinema is consumed mainly in single screen theatres. However, They focus on all possible markets.
Deepak Sawant who comes with the sobriquet of “Yash Chopra of Bhojpuri Cinema” spills the beans on the Bhojpuri Cinema discussed with us and gave us a few insights into the business of Bhojpuri Cinema.
In consideration with Indian Market “Our film Ganga which we released five years, we opened up Indian territories such as Gujarat, CPCI, Rajasthan & Nizam,said Mr. Deepak Sawant,Producer of ucomoning bhojpuri film “Gangadevi.”
With regard to International Market Bhojpuri cinema has a significant audience across the world such as Mauritius, Fiji, Bangkok, Toronto, Nepal, Trinidad & Tobago and UAE. These are currently being catered through CDs, VCDs etc.
Based on the studies the budget requires for Bhojpuri Mainstream films is made for a budget of 1.5 to 2.0 crores including Promotion & Marketing costs.
And the biggest heroes make a fee in the range of 50 lakhs to 1 crore. The best heroines come for 25 lakhs to 50 lakhs. The top directors are paid in the range of 25 lakhs. Writers are paid upto 10 lakhs. Theatrical collections make for 60% of returns, 40% comes for in-film placements and television Satellite rights.
Sawant further said, “The entry of players like organized players (Reliance, Eros, Fox star etc.) is anticipated and could be the game changer in the next few years.”
Advertisers such as chocolates, soft drinks, oil, soaps, toothpastes etc are involved with the Bhojpuri film business including in-films, hoarding sponsorships, television ads, satellite programmes etc.
He added, “For our next release we have an in-film placement by NeutriCharge. Previously, we had an in-film by Colgate.”
The promotional activities for Bhojpuri film Business are mostly carried out online marketing, social media, trade magazines, posters & hoardings, banners etc.” Last but not the least “ Bhojpuri Cinema need conferences and networking platforms to modernize the business through working with gaming companies, merchandizing, branding opportunities and wider exhibition opportunities. Sawant concluded.

                                                                                                                                      by courtesy Audience Matters

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